The box received as an invitation fits perfectly in concept to the title of the Samsung press event “Unfold your world”. When you open the magnetic flaps you see a delicate lasercut cube colour transition which represents the colours of the new products that will be launched at the event.
We love to play with typography. Here we used some words connected to the pressevent on each side to create this exciting mesh. To match their campaign Unfold your world we added some exquisite details of highlighted words on every side of the cube to be able to complete the sentence Unfold your… style, creativity, working, capturing.
We even added a bit of AR magic to the mix, to elevate the offline experience: when you direct your camera towards the Samsung logo it opens the cube with all the details of the invitation. This is a great solution for hybrid events too.