BOOKSTORE WINDOW DISPLAY MADE ENTIRELY OUT OF PAPER INSPIRED BY THE ENCHANTING WORLD OF HANS CHRISTIAN ANDERSEN
Hungarian paper visionary and creative Edina Németh runs Edinas Paper – a creative agency for paper designs, installations, decorations, workshops, exhibitions and anything imaginable, all revolving our favorite topic: paper. With incredible projects under their belt, Edina together with her talented team created the new Christmas campaign window display for Libri bookstore in Budapest inspired by the enchanted world of the famous Danish author Hans Christian Andersen.
Text by Design and Paper
Level of committment.
The houses are designed and inspired after a building by the Nyhavn 67 in Copenhagen, a place where Anderson lived Including original railing and detailing of the sign on the facade.
Build out of Arctic Munken Polar paper, the elaborate design is full of tiny details, and the more you look at it, the more you will find references to the fairy tale world of Andersen.
A swan flying through the shop window, the ugly duckling, and the Thumbelina sleeping in a nutshell, all remind us of our favorite childhood stories, creating the imaginary world that once only lived in our minds. The crystal white, detailed winter scenery works as a wonderful backdrop for the old, colored illustrations of the characters from the Andersen special edition book. Behind the delicate windows, the light softly shines through the Glama Basic paper layers, revealing a silhouette of a ballerina. And when you walk past the window display, with the help of interactive projection, your own silhouette will appear in the building’s windows, making you truly part of the enchanted experience.
Build out of Arctic Munken Polar paper, the elaborate design is full of tiny details, and the more you look at it, the more you will find references to the fairy tale world of Andersen. The hot air balloons, carriage, steam locomotive, and lamp posts, all make sense once you dive into the stories, finding the meaning and significance of each little design detail.
TCN Sign Studio