We are thrilled to unveil our latest creation for the very first holiday windows of Printemps New York at 1 Wall Street — a poetic Parisian world brought entirely to life from paper. This season, Printemps Paris presents a window that brings New York to Paris. At the same time, here in Manhattan, our installation brings Paris to New York — a beautiful creative exchange between the two cities.
Set against the gleaming façade of this iconic Wall Street building, our handcrafted streetscape transforms the windows into a miniature Paris. Passersby can wander visually through paper interpretations of beloved landmarks such as Notre-Dame, the Opéra Garnier, and Sacré-Cœur. Every element — every dome, balcony, and glowing window — was meticulously designed, cut, and assembled by hand in our studio.
These photos capture the magical interplay between the reflection of New York’s skyline and our illuminated paper Paris, creating a dialogue between the two cities that inspired this installation.
Bringing this poetic world to life required extraordinary dedication:
Graphic design: 756 hours
Hand assembly: 2,020 hours
Custom packaging & logistics: 181 hours
In total, nearly 3,000 hours of craftsmanship went into shaping this dreamlike paper city.
This installation celebrates artistry, storytelling, and the meeting of two iconic cities — Paris and New York — now beautifully mirrored in Printemps’ first New York holiday windows.
