Montblanc MST 100 – Edinas paper

Montblanc MST 100

We are excited to announce a landmark collaboration with Montblanc in celebration of 100 years of the iconic Meisterstück writing instrument. This project is a tribute to the artistry of Montblanc, brought to life through window displays that draw inspiration from the captivating world of Wes Anderson. At the heart of this milestone campaign is a cinematic masterpiece directed by Wes Anderson himself, set in a whimsical winter cabin nestled in the mountains. His signature style—rich with charm, nostalgia, and meticulous detail—provides the perfect backdrop for showcasing Montblanc’s timeless Meisterstück. Working closely with Montblanc’s Creative Brand Experience team, we have recreated elements of Anderson’s vision with precision. The windows incorporate the distinctive yellow and green hues found in the cabin’s cozy interior, echoing the lacquered wood textures that define the aesthetic. Each of the window displays transforms storefronts into enchanting vignettes, reflecting iconic scenes from Anderson’s cinematic universe. From charming alpine villages to serene mountain landscapes, these miniature worlds invite passersby to step into a journey of imagination, celebrating Montblanc’s century-long legacy of craftsmanship.