After the resounding success of the Montblanc Tree of Writing in Milan this January, we were commissioned to create more of these monumental installations for global pop-up locations. Each piece embodies Montblanc’s timeless values: creativity, transformation, and the beauty of storytelling. Drawing inspiration from the poetic idea that “writing is the painting of the voice,” the tree masterfully blends artistry with narrative, realizing the brand’s vision through immersive paper design.
As ‘Tree of Writing’ installations expand worldwide, the Hong Kong pop-up offers a distinctive space where Montblanc’s vision truly flourishes. Far beyond mere installations, these creations stand as immersive tributes to the written word, celebrating the elegance of letters, books, and narrative through the enduring artistry of paper. We are honored to collaborate with Montblanc in this worldwide celebration of creativity.
Meticulous logistics underpin every beautiful installation. We designed and built custom crates for the tree’s modular components, ensuring safe, cross-continental delivery without compromising visual impact. Design permeates the entire journey, not just the artwork. Our expertise includes crafting detailed assembly instructions, enabling rapid onsite assembly.
