We were thrilled to contribute to the festive installation at Printemps Haussmann in Paris, adding special touches to this enchanting holiday display. The stunning Christmas tree was adorned with 175 handcrafted paper mistletoes, while surrounding the products were finely crafted paper birds, squirrels, and ermines, bringing the holiday spirit to life. The use of paper animals was inspired by Montblanc’s commitment to craftsmanship and creativity. Paper was chosen as a medium to evoke a sense of warmth and tradition, while the hand-crafted animals added a playful, whimsical touch that felt both festive and bespoke. The idea was to create a story that customers could engage with, adding a personal and imaginative layer to the holiday experience.
Edinas’ paper team was especially delighted by the beautifully designed postcards created by the Montblanc Brand Experience team, featuring illustrations of the very same paper animals we crafted. It was a joy to see our work come to life in such a creative and festive setting.
Concept: Montblanc Brand Experience Team
Design: StudioXag
Prototype development and global production: Edinas paper
