For Montblanc’s Happy Holidays, the Brand Experience Team and StudioXag crafted a whimsical winter cabin. This enchanting scene is brought to life with small, handmade paper animals that interact playfully with the products. Each animal is elaborately designed with great attention to detail, seamlessly fitting into the cozy, festive environment. An open window adds an extra touch of magic, as it appears to have been blown open by a gust of wind, letting in delicate patches of snow. True to Montblanc’s commitment to thoughtful design, many of the interior elements—such as the desks and tables—were repurposed from previous campaigns, adding layers of continuity and meaning.
This project was an exciting challenge for our team, as we set out to replicate hundreds of paper animals, each with the same unique facial expressions. Edinas’ paper design team worked diligently to ensure each animal was crafted to perfection, optimizing every element for the production process. Detailed assembly instructions were provided for easy setup, while our project and production managers worked in close collaboration within our quality management system to maintain the high standards Montblanc is known for.
Packaging for global rollouts is always a delicate task, and we took great care in designing custom packaging to ensure every fragile animal arrived safely in perfect condition. This holiday season, make your gifts even more meaningful by including a heartfelt note. Express your love and appreciation with a personal message that will create a lasting memory. A handwritten note adds a personal touch and brings your emotions to life. Explore our collection of beautifully crafted gifts that inspire writing and new beginnings.
Concept: Montblanc Brand Experience Team
Design: StudioXag
Prototype development and global production: Edinas paper